Editorial + Copywriting

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Editorial + Copywriting 〰️

AUSTRALIAN MUSIC VAULT, 2021

‘Since I Left You: The Sonic Nostalgia of The Avalanches’

Under the expert guidance of ethnomusicologist Dr Shelly Brunt and in collaboration with the Australian Music Vault, I gathered information, interviewed, compiled and composed a feature article for the Vault, highlighting the success of album Since I Left You by The Avalanches, 20 years on from its release. I worked as part of a writing team, adhering to a brief and liaising with our client during the writing process. Our article went on to be shared and promoted by the Australian Music Vault and the industry professionals involved in the project.

Check it out here.

SOCIAL MEDIA COPYWRITING, BOLSTER GROUP

Worked across a diverse portfolio of Entertainment, Alcohol/Retail, Government and Non-For-Profit clients to provide tailored copywriting, aligning with brand identity and marketing strategy goals.

Clients included:

  • Jameson Irish Whiskey

  • FELLR Seltzer

  • Vanessa Bus (TAC)

  • Blare (Warner Music Australia)

  • Bacardi Martini Australia (Bombay Sapphire, Grey Goose, Patron Tequila)

  • Secret Sounds Festivals

Previous experience also includes Music Victoria, VMDO and Music Market.